Quick Answer: Choose Salesforce if enterprise sales teams needing the most customizable crm. Choose HubSpot if growing businesses needing crm + marketing automation.
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At a Glance
| Salesforce | HubSpot | |
|---|---|---|
| Best For | Enterprise sales teams needing the most customizable CRM | Growing businesses needing CRM + marketing automation |
| Starting Price | $25/user/mo | $20/mo |
| Free Plan | 30-day trial | Yes (CRM free forever) |
| Our Rating | 8/10 | 8.5/10 |
| Key Strength | Most customizable and scalable enterprise CRM platform | Most complete CRM + marketing + sales platform |
| Try It | Try Salesforce | Try HubSpot |
Salesforce Overview
Salesforce is a crm tool designed for enterprise sales teams needing the most customizable crm. Its key differentiator is most customizable and scalable enterprise crm platform.
Top Features:
- Sales Cloud
- Service Cloud
- Einstein AI
- AppExchange
- Reporting
Read our full Salesforce review
HubSpot Overview
HubSpot is a crm/marketing tool designed for growing businesses needing crm + marketing automation. Its key differentiator is most complete crm + marketing + sales platform.
Top Features:
- CRM
- Email marketing
- Marketing automation
- Sales pipeline
- Service desk
Feature Comparison
| Feature | Salesforce | HubSpot |
|---|---|---|
| Sales Cloud | Yes | — |
| Service Cloud | Yes | — |
| Einstein AI | Yes | — |
| AppExchange | Yes | — |
| Reporting | Yes | — |
| CRM | — | Yes |
| Email marketing | — | Yes |
| Marketing automation | — | Yes |
Pricing Comparison
| Salesforce | HubSpot | |
|---|---|---|
| Free Plan | 30-day trial | Yes (CRM free forever) |
| Starting Price | $25/user/mo | $20/mo |
When to Choose Salesforce
- You need most customizable and scalable enterprise crm platform
- You are enterprise sales teams needing the most customizable crm
- You want a tool starting at $25/user/mo
When to Choose HubSpot
- You need most complete crm + marketing + sales platform
- You are growing businesses needing crm + marketing automation
- You want a tool starting at $20/mo
FAQ
Is Salesforce better than HubSpot?
It depends on your needs. Salesforce is better for enterprise sales teams needing the most customizable crm, while HubSpot excels at serving growing businesses needing crm + marketing automation. Salesforce rates 8/10 vs HubSpot’s 8.5/10 in our testing.
Which is cheaper, Salesforce or HubSpot?
Salesforce starts at $25/user/mo and HubSpot starts at $20/mo. Salesforce offers 30-day trial while HubSpot offers yes (crm free forever).
Our Verdict
Both Salesforce and HubSpot are excellent crm tools, but they serve different needs. Choose Salesforce if you prioritize most customizable and scalable enterprise crm platform. Choose HubSpot if you need most complete crm + marketing + sales platform.
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Related Pages
- Salesforce Review — Full in-depth review with features, pros, cons, and verdict
- Salesforce Pricing and Deals — Current plans, discount codes, and money-saving tips
- HubSpot Review — Full in-depth review with features, pros, cons, and verdict
- HubSpot Pricing and Deals — Current plans, discount codes, and money-saving tips