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Quick Answer: Choose Mailchimp if small businesses wanting email + basic marketing automation. Choose ConvertKit if creators and bloggers building an email audience.
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At a Glance
| Mailchimp | ConvertKit | |
|---|---|---|
| Best For | Small businesses wanting email + basic marketing automation | Creators and bloggers building an email audience |
| Starting Price | $13/mo | $25/mo |
| Free Plan | Yes (500 contacts) | Yes (up to 1,000 subscribers) |
| Our Rating | 7.5/10 | 8.2/10 |
| Key Strength | Most recognized email platform with broad integrations | Creator-focused with excellent automation and landing pages |
| Try It | Try Mailchimp | Try ConvertKit |
Mailchimp Overview
Mailchimp is a email marketing tool designed for small businesses wanting email + basic marketing automation. Its key differentiator is most recognized email platform with broad integrations.
Top Features:
- Email campaigns
- Automations
- Landing pages
- Basic CRM
- A/B testing
Read our full Mailchimp review
ConvertKit Overview
ConvertKit is a email marketing tool designed for creators and bloggers building an email audience. Its key differentiator is creator-focused with excellent automation and landing pages.
Top Features:
- Visual automations
- Landing pages
- Commerce features
- Subscriber tagging
- Newsletter templates
Read our full ConvertKit review
Feature Comparison
| Feature | Mailchimp | ConvertKit |
|---|---|---|
| Email campaigns | Yes | — |
| Automations | Yes | — |
| Landing pages | Yes | Yes |
| Basic CRM | Yes | — |
| A/B testing | Yes | — |
| Visual automations | — | Yes |
| Commerce features | — | Yes |
| Subscriber tagging | — | Yes |
Pricing Comparison
| Mailchimp | ConvertKit | |
|---|---|---|
| Free Plan | Yes (500 contacts) | Yes (up to 1,000 subscribers) |
| Starting Price | $13/mo | $25/mo |
When to Choose Mailchimp
- You need most recognized email platform with broad integrations
- You are small businesses wanting email + basic marketing automation
- You want a tool starting at $13/mo
When to Choose ConvertKit
- You need creator-focused with excellent automation and landing pages
- You are creators and bloggers building an email audience
- You want a tool starting at $25/mo
FAQ
Is Mailchimp better than ConvertKit?
It depends on your needs. Mailchimp is better for small businesses wanting email + basic marketing automation, while ConvertKit excels at serving creators and bloggers building an email audience. Mailchimp rates 7.5/10 vs ConvertKit’s 8.2/10 in our testing.
Which is cheaper, Mailchimp or ConvertKit?
Mailchimp starts at $13/mo and ConvertKit starts at $25/mo. Mailchimp offers yes (500 contacts) while ConvertKit offers yes (up to 1,000 subscribers).
Our Verdict
Both Mailchimp and ConvertKit are excellent email marketing tools, but they serve different needs. Choose Mailchimp if you prioritize most recognized email platform with broad integrations. Choose ConvertKit if you need creator-focused with excellent automation and landing pages.
Try Mailchimp | Try ConvertKit
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Related Pages
- Mailchimp Review — Full in-depth review with features, pros, cons, and verdict
- Mailchimp Pricing and Deals — Current plans, discount codes, and money-saving tips
- Convertkit Review — Full in-depth review with features, pros, cons, and verdict
- Convertkit Pricing and Deals — Current plans, discount codes, and money-saving tips
Related Reading
- Kit (formerly ConvertKit) Review (2026): The Email Platform Built By Creators, For Creators
- Kit (ConvertKit) Pricing & Deals (2026) — Discounts, Free Trial & Coupons
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