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Quick Answer: Choose HubSpot if growing businesses needing crm + marketing automation. Choose Mailchimp if small businesses wanting email + basic marketing automation.
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At a Glance
| HubSpot | Mailchimp | |
|---|---|---|
| Best For | Growing businesses needing CRM + marketing automation | Small businesses wanting email + basic marketing automation |
| Starting Price | $20/mo | $13/mo |
| Free Plan | Yes (CRM free forever) | Yes (500 contacts) |
| Our Rating | 8.5/10 | 7.5/10 |
| Key Strength | Most complete CRM + marketing + sales platform | Most recognized email platform with broad integrations |
| Try It | Try HubSpot | Try Mailchimp |
HubSpot Overview
HubSpot is a crm/marketing tool designed for growing businesses needing crm + marketing automation. Its key differentiator is most complete crm + marketing + sales platform.
Top Features:
- CRM
- Email marketing
- Marketing automation
- Sales pipeline
- Service desk
Mailchimp Overview
Mailchimp is a email marketing tool designed for small businesses wanting email + basic marketing automation. Its key differentiator is most recognized email platform with broad integrations.
Top Features:
- Email campaigns
- Automations
- Landing pages
- Basic CRM
- A/B testing
Read our full Mailchimp review
Feature Comparison
| Feature | HubSpot | Mailchimp |
|---|---|---|
| CRM | Yes | — |
| Email marketing | Yes | — |
| Marketing automation | Yes | — |
| Sales pipeline | Yes | — |
| Service desk | Yes | — |
| Email campaigns | — | Yes |
| Automations | — | Yes |
| Landing pages | — | Yes |
Pricing Comparison
| HubSpot | Mailchimp | |
|---|---|---|
| Free Plan | Yes (CRM free forever) | Yes (500 contacts) |
| Starting Price | $20/mo | $13/mo |
When to Choose HubSpot
- You need most complete crm + marketing + sales platform
- You are growing businesses needing crm + marketing automation
- You want a tool starting at $20/mo
When to Choose Mailchimp
- You need most recognized email platform with broad integrations
- You are small businesses wanting email + basic marketing automation
- You want a tool starting at $13/mo
FAQ
Is HubSpot better than Mailchimp?
It depends on your needs. HubSpot is better for growing businesses needing crm + marketing automation, while Mailchimp excels at serving small businesses wanting email + basic marketing automation. HubSpot rates 8.5/10 vs Mailchimp’s 7.5/10 in our testing.
Which is cheaper, HubSpot or Mailchimp?
HubSpot starts at $20/mo and Mailchimp starts at $13/mo. HubSpot offers yes (crm free forever) while Mailchimp offers yes (500 contacts).
Our Verdict
Both HubSpot and Mailchimp are excellent crm/marketing tools, but they serve different needs. Choose HubSpot if you prioritize most complete crm + marketing + sales platform. Choose Mailchimp if you need most recognized email platform with broad integrations.
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Related Pages
- HubSpot Review — Full in-depth review with features, pros, cons, and verdict
- HubSpot Pricing and Deals — Current plans, discount codes, and money-saving tips
- Mailchimp Review — Full in-depth review with features, pros, cons, and verdict
- Mailchimp Pricing and Deals — Current plans, discount codes, and money-saving tips
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