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Quick Answer: Choose HubSpot if growing businesses needing crm + marketing automation. Choose ConvertKit if creators and bloggers building an email audience.
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At a Glance
| HubSpot | ConvertKit | |
|---|---|---|
| Best For | Growing businesses needing CRM + marketing automation | Creators and bloggers building an email audience |
| Starting Price | $20/mo | $25/mo |
| Free Plan | Yes (CRM free forever) | Yes (up to 1,000 subscribers) |
| Our Rating | 8.5/10 | 8.2/10 |
| Key Strength | Most complete CRM + marketing + sales platform | Creator-focused with excellent automation and landing pages |
| Try It | Try HubSpot | Try ConvertKit |
HubSpot Overview
HubSpot is a crm/marketing tool designed for growing businesses needing crm + marketing automation. Its key differentiator is most complete crm + marketing + sales platform.
Top Features:
- CRM
- Email marketing
- Marketing automation
- Sales pipeline
- Service desk
ConvertKit Overview
ConvertKit is a email marketing tool designed for creators and bloggers building an email audience. Its key differentiator is creator-focused with excellent automation and landing pages.
Top Features:
- Visual automations
- Landing pages
- Commerce features
- Subscriber tagging
- Newsletter templates
Read our full ConvertKit review
Feature Comparison
| Feature | HubSpot | ConvertKit |
|---|---|---|
| CRM | Yes | — |
| Email marketing | Yes | — |
| Marketing automation | Yes | — |
| Sales pipeline | Yes | — |
| Service desk | Yes | — |
| Visual automations | — | Yes |
| Landing pages | — | Yes |
| Commerce features | — | Yes |
Pricing Comparison
| HubSpot | ConvertKit | |
|---|---|---|
| Free Plan | Yes (CRM free forever) | Yes (up to 1,000 subscribers) |
| Starting Price | $20/mo | $25/mo |
When to Choose HubSpot
- You need most complete crm + marketing + sales platform
- You are growing businesses needing crm + marketing automation
- You want a tool starting at $20/mo
When to Choose ConvertKit
- You need creator-focused with excellent automation and landing pages
- You are creators and bloggers building an email audience
- You want a tool starting at $25/mo
FAQ
Is HubSpot better than ConvertKit?
It depends on your needs. HubSpot is better for growing businesses needing crm + marketing automation, while ConvertKit excels at serving creators and bloggers building an email audience. HubSpot rates 8.5/10 vs ConvertKit’s 8.2/10 in our testing.
Which is cheaper, HubSpot or ConvertKit?
HubSpot starts at $20/mo and ConvertKit starts at $25/mo. HubSpot offers yes (crm free forever) while ConvertKit offers yes (up to 1,000 subscribers).
Our Verdict
Both HubSpot and ConvertKit are excellent crm/marketing tools, but they serve different needs. Choose HubSpot if you prioritize most complete crm + marketing + sales platform. Choose ConvertKit if you need creator-focused with excellent automation and landing pages.
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Related Pages
- HubSpot Review — Full in-depth review with features, pros, cons, and verdict
- HubSpot Pricing and Deals — Current plans, discount codes, and money-saving tips
- Convertkit Review — Full in-depth review with features, pros, cons, and verdict
- Convertkit Pricing and Deals — Current plans, discount codes, and money-saving tips
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