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Quick Answer: Choose Beehiiv if newsletter creators focused on growth and monetization. Choose Mailchimp if small businesses wanting email + basic marketing automation.
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At a Glance
| Beehiiv | Mailchimp | |
|---|---|---|
| Best For | Newsletter creators focused on growth and monetization | Small businesses wanting email + basic marketing automation |
| Starting Price | $39/mo | $13/mo |
| Free Plan | Yes (up to 2,500 subscribers) | Yes (500 contacts) |
| Our Rating | 8.4/10 | 7.5/10 |
| Key Strength | Built-in monetization and growth tools for newsletters | Most recognized email platform with broad integrations |
| Try It | Try Beehiiv | Try Mailchimp |
Beehiiv Overview
Beehiiv is a email marketing tool designed for newsletter creators focused on growth and monetization. Its key differentiator is built-in monetization and growth tools for newsletters.
Top Features:
- Newsletter monetization
- Referral program
- Custom website
- Analytics
- Ad network
Mailchimp Overview
Mailchimp is a email marketing tool designed for small businesses wanting email + basic marketing automation. Its key differentiator is most recognized email platform with broad integrations.
Top Features:
- Email campaigns
- Automations
- Landing pages
- Basic CRM
- A/B testing
Read our full Mailchimp review
Feature Comparison
| Feature | Beehiiv | Mailchimp |
|---|---|---|
| Newsletter monetization | Yes | — |
| Referral program | Yes | — |
| Custom website | Yes | — |
| Analytics | Yes | — |
| Ad network | Yes | — |
| Email campaigns | — | Yes |
| Automations | — | Yes |
| Landing pages | — | Yes |
Pricing Comparison
| Beehiiv | Mailchimp | |
|---|---|---|
| Free Plan | Yes (up to 2,500 subscribers) | Yes (500 contacts) |
| Starting Price | $39/mo | $13/mo |
When to Choose Beehiiv
- You need built-in monetization and growth tools for newsletters
- You are newsletter creators focused on growth and monetization
- You want a tool starting at $39/mo
When to Choose Mailchimp
- You need most recognized email platform with broad integrations
- You are small businesses wanting email + basic marketing automation
- You want a tool starting at $13/mo
FAQ
Is Beehiiv better than Mailchimp?
It depends on your needs. Beehiiv is better for newsletter creators focused on growth and monetization, while Mailchimp excels at serving small businesses wanting email + basic marketing automation. Beehiiv rates 8.4/10 vs Mailchimp’s 7.5/10 in our testing.
Which is cheaper, Beehiiv or Mailchimp?
Beehiiv starts at $39/mo and Mailchimp starts at $13/mo. Beehiiv offers yes (up to 2,500 subscribers) while Mailchimp offers yes (500 contacts).
Our Verdict
Both Beehiiv and Mailchimp are excellent email marketing tools, but they serve different needs. Choose Beehiiv if you prioritize built-in monetization and growth tools for newsletters. Choose Mailchimp if you need most recognized email platform with broad integrations.
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Related Pages
- Beehiiv Review — Full in-depth review with features, pros, cons, and verdict
- Beehiiv Pricing and Deals — Current plans, discount codes, and money-saving tips
- Mailchimp Review — Full in-depth review with features, pros, cons, and verdict
- Mailchimp Pricing and Deals — Current plans, discount codes, and money-saving tips
Related Reading
- Beehiiv Review (2026): The Newsletter Platform That Actually Gets Creators
- Beehiiv Pricing & Deals (2026) — Discounts, Free Trial & Coupons
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